I created a new website, company logo, brands logos, and a design system for the jewelry manufacturing company Fuzion Creations.
Build a website that helps people learn about the company, apply for jobs, and see the inventory catalogues. Build a company logo, brands logos, and a design system with a unique color palette. Give viewers the impression that Fuzion is an innovative company and not another trend-follower.
I deveoped a unique color palette inspired by the colors of gemstones such as sapphire and citrine. I used eye-catching jewelry photos to encourage visitors to read information about the company, and I used real-world mock-ups for the logos of the company's brands to entice visitors into visiting the brands page. Although there is a grid system in place, there are many elements that do not fall into the grid, which adds a sense of novelty and reflects the company's innovativeness. In some places, such as the footer, I used jewelry sketches with a color overlay to add some visual interest.