This is a website design for a theoretical real estate company that specializes in modern architecture. I started this passion project to practice creating unique color palettes for web design.
Encourage visitors to use the company's services to find their next home. Convey that the company specializes in affordable, modern real estate.
I used the font Quicksand to convey a sense of friendliness. I structured the page so that visitors first read a brief message about what the company does, then they learn about the company's values, read reviews from past clients, and meet the team; only then are they are asked to make an account. This structure helps establish trust in the brand prior to asking visitors to register. To make the branding feel modern, I used plenty of white space and stuck to two primary colors, the blue and the green. I also used clipart and rounded edges, both of which are popular in modern web design.