Sales-Driving Graphic Design for SaaS Companies

Harness informed leads and increase sales with digital content

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Boost Conversions With Digital Content

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Challenge

You've created a game-changing SaaS product. But your target audience either doesn't know a solution like yours exists - or they are wary of implementation costs. You need powerful digital content to bridge the gap.

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Solution

Well-designed content builds trust. Assets like eBooks and case studies ensure prospects understand the true value and benefits of your software. Showcase past successes, address specific pain points, and position your team as an industry leader.

Your Ultimate Design Partner

7
+
years experience
80
+
typefaces used
20
+
satisfied clients
90
+
projects completed
Design Statement

I believe in the power of clean, message-first design to articulate business value. I don’t think about what will look flashy on my social media profile—I focus on effectively conveying information to accomplish your business goals.

photo of Ralph Betesh

Ralph Betesh

Graphic Designer

The Benefits of Investing in Quality Digital Content

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Attract Ideal Leads

Educate your audience on the impact of your solution, helping them appreciate the transformational value.

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Establish Industry Authority

Illustrate and articulate how your software will transform the industry, positioning your business as a thought leader.

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Reduce Sales Time

Proactively address client concerns and reduce uncertainty, streamlining your sales process.

“I was impressed with Ralph’s ability to translate often complex and often difficult requests into neat and impactful designs. His responsiveness and eagerness to deliver has been greatly appreciated.”

David Isakow

Former Content Manager, Earnix
Unicorn B2B Tech Company Valued at >$1B
(Agency: Gallery Design Studio)

My Approach

Grid-Based Design

I use flexible grid systems for organized, consistent layouts where everything feels “in place”, giving your content a high-end look and feel.

Grid design sample
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Global Styling System

Global styles are key to consistency across projects and touchpoints and improve efficiency.

User-Friendly Layouts

I break down text and information into digestible segments and pair them with relevant visuals to make content easier to follow and remember.

User friendly layout sample

Flexible Plans to Meet Your Needs

Single Project
Starts at
$400

Work with me on a single project

1 project: eBook, report, case study, infographic, landing page, pitch deck
Up to 4 meetings
2 social/thumbnail graphics
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Bimonthly Content
Monthly Subscription
$1,500

For teams with a light content plan

2 project points per month: eBook, report, case study, infographic, landing page, pitch deck
Bimonthly or weekly meetings
4 social/thumbnail graphics
No long-term commitment
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Weekly Content
Monthly Subscription
$2,800

For teams with a regular content plan

4 project points per month: eBook, report, case study, infographic, landing page, pitch deck
Weekly meetings
8 social/thumbnail graphics
No long-term commitment
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The Process

Contact

Fill out the contact form and let me know what services you’re interested in. If I’m the right fit, we’ll schedule a call to dive deeper.

First Meeting

In our first complimentary call, we’ll get to know each other and I’ll learn about your company and upcoming projects.

Choose a Plan

Based on your budget and strategy, we’ll identify the best plan.

Preparation

Together, we’ll create a creative brief for our first project and determine what assets are needed to get started.

Implementation

When I have what I need, I’ll begin designing. I’ll keep your team in the loop throughout the process with communication channels like Slack.

Frequently Asked Questions

What is the advantage of a monthly plan?

A monthly plan reserves a certain amount of my time every month for your projects, and it helps promote regular content creation.

What is a project point?

A project point is a project within a certain scope that covers most small to medium projects. Very large projects may be 2 or more points. When we discuss your design needs, I will assess whether a project is 1 or 2 points. Ongoing projects that get significantly extended may use additional project points.

The project point system is designed to be flexible, accommodating a variety of project types without being concerned with hours.

What is your rollover policy?

In the monthly plans, you can carry over one unused project point to the next month, after which it expires.

Does your service include copywriting?

I don’t offer comprehensive writing services myself, but if needed, I can connect you with a third-party copywriter.

How long does a project take?

I offer a high-quality, non-rushed service and typically work in one-week sprints once all materials are received.

What are the payment terms for a project?

For a single project, it’s typically 50% upfront and 50% after completion. This can be adjusted based on project size.

Do you require finalized copy to get started?

In most cases, yes. I’ve learned through experience that designing without finalized copy is not ideal. That said, you can certainly make adjustments throughout the process.

Interested in
working together?

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